Woodcliff Lake, NJ/Thermal, CA – October 3, 2014 12:00pm EDT/9:00am PDT. . . BMW of North America today announced the opening of the new BMW Performance Center West, the company’s permanent performance driver training facility located in Southern California. BMW partners with The Thermal Club, the new premier private motorsports club, to create a dedicated road course and training facility just a few minutes outside of La Quinta, California. Opening in late 2014, the BMW Performance Center West will offer the full complement of performance driving courses for which the BMW Performance Center in Spartanburg, South Carolina has been renowned since 1999. These include the BMW M Schools as well as the BMW Teen Driving Schools.