So this is the car that ended the life of the 325i and 330i ?

A socker mom hatchback ?

What gives ?

Are you joking me ?

The 1 series would look much better if they followed the new 335i or 5 series.

Why on earth would they make a hatchback ?

Don't get it.

It won't grow on me either.

Sport model or not.

What is BMW thinking ?

I know it's very popular in Europe.

So was hanging, and burning people at the stake.

The new 328 is an awesome car.

The 335i coupe and the upcoming 5 series look great.

This 1 series .....can't believe it might catch on.

And people WANTING the things !!!

120d and 135ti vill spank your fat 3 series.

Also the 130i M sport which comes from the factory with more hp stock than the 3.0L 3series.

Long live the New Hatch...it's back

120d and 135ti vill spank your fat 3 series.

Also the 130i M sport which comes from the factory with more hp stock than the 3.0L 3series.

Long live the New Hatch...it's back

I don't like the way they look, inside or out. It seems to me like they're just trying to build a car for the NA market that costs <$30k in order to attract more buyers. Most Americans probably aren't going to think, "Sweet, the 1 is lighter than the 3." They're going to think, "Sweet, I can own a BMW for around $500 a month."

But that's just my humble opinion...

wow... that's some pretty closed-minded thinking in here. the car is designed for europe where smaller cars and smaller engines are more popular than in the US. that surely doesn't mean it's going to sell like crazy here, but why not. besides... BMW already has a hatchback here for less than 30k.... one I can personally guarantee will spank the hell out of a 325 sport on any track. as to how the 1 series does... I guess we'll have to wait and see.

Panzer M , what are you thinking ?

The 1 series is lame. Hatchbacks are for soccer moms.

A 1 series spanking my FAT E46 Sports butt ?

DON'T THINK IT WILL EVER HAPPEN.

I will be too busy laughing at the idiot behind the wheel of the Slack back.

Hatchbacks suck. it's the E46 or- E90 3 series or nothing.

My daughter drew a picture of the 1 series in crayon. Looks funny.

Looks even funnier in photos and spy shots.

The 1 series is a joke.

If your going to fork over 30 Gs' for a clown car,

Make sure they throw in a set of clown shoes for you.


I called BMW and told them you wouldn't be buying a new 1 Series. Like me, they didn't seem to care.

I told them about the crayon drawing your daughter made and they did request copies, however.

I called BMW and told them you wouldn't be buying a new 1 Series. Like me, they didn't seem to care.

I told them about the crayon drawing your daughter made and they did request copies, however.
:handclap

wow... that's some pretty closed-minded thinking in here. the car is designed for europe where smaller cars and smaller engines are more popular than in the US. that surely doesn't mean it's going to sell like crazy here, but why not. besides... BMW already has a hatchback here for less than 30k.... one I can personally guarantee will spank the hell out of a 325 sport on any track. as to how the 1 series does... I guess we'll have to wait and see.

You're telling me about features that make the car appealing to you. Obviously small, European designed cars that do well on a track appeals to you since you drive a Mini. All I'm saying is that the average American doesn't care about how Europeans drive small cars, and he doesn't care about how the car performs on the track. If those things were important to American car buyers, you'd see more cars like yours on the road.

Keep in mind I'm not knocking your car or the 1. I'm just telling you how I believe American car buyers will react.

clown car...same thing was said about the M Coupes.

Then the S52 Coupes came out, and people who drove them loved them..

then S54 Coupes came out and alot more people had to change their pants.

A 1 series spanking my FAT E46 Sports butt ?

if it's not a e46 M It happened.

im sorry but whats wrong with the 1 series? the interior shots ive seen have been amazing. overall the 2 door looks like a more rounded, updated version of the 318ti. i love it. and theyre supposed to bring the 135i 2 door here os thats means twinturbo 6 cylinder lightweight hatchback....the car is going to sell good i think, i know ill be in line for a 135i

You're telling me about features that make the car appealing to you. Obviously small, European designed cars that do well on a track appeals to you since you drive a Mini. All I'm saying is that the average American doesn't care about how Europeans drive small cars, and he doesn't care about how the car performs on the track. If those things were important to American car buyers, you'd see more cars like yours on the road.

Keep in mind I'm not knocking your car or the 1. I'm just telling you how I believe American car buyers will react.

I hear you... the average middle-amerikan is not going to get excited about a small car... but in urban areas the small car market is rising quickly. think about all the new small cars on the market... the xa, xb, smart car, yaris, prius, fit etc... if BMW doesn't bring the 1 to market they will miss a certain segment of the market that is looking for a small luxury car, not just a small high quality car. it is possible it will hamper MINI sales, but the MINI brand is already outselling all expectations and demand still exceeds supply. there is no reason to think the 1 won't be a similar vehicle.

it also makes sense for brand-loyalty. you can get some younger buyers in a new 1 series that is far higher quality and much safer than the chevy, ford etc that they would otherwise be getting. what are those young people going to want to get when they graduate college or whatever? they'll move up to the 3 series (by then a 40k car).

Let's see here, a modern BMW with good powerplants, minimal electronics, optional I-Drive, a manual version, lightweight, (for a modern BMW) cheap, (for a modern BMW) and it is relatively small?

Sign me up. It is a sad, sad thing when my 30 year-old coupe with steel everything weighs significantly less than anything BMW makes, or has made, in the last 10 years.

I'll take a 135it manual. Better yet, if they got a bit wild and made a 135d, I'd get that in a heartbeat. 300hp, 400 lb-ft and 40+ mpg? Yes, please!

So this is the car that ended the life of the 325i and 330i ?

I know it's very popular in Europe.

So was hanging, and burning people at the stake.



:D :D :D

I hear you... the average middle-amerikan is not going to get excited about a small car... but in urban areas the small car market is rising quickly. think about all the new small cars on the market... the xa, xb, smart car, yaris, prius, fit etc... if BMW doesn't bring the 1 to market they will miss a certain segment of the market that is looking for a small luxury car, not just a small high quality car. it is possible it will hamper MINI sales, but the MINI brand is already outselling all expectations and demand still exceeds supply. there is no reason to think the 1 won't be a similar vehicle.

it also makes sense for brand-loyalty. you can get some younger buyers in a new 1 series that is far higher quality and much safer than the chevy, ford etc that they would otherwise be getting. what are those young people going to want to get when they graduate college or whatever? they'll move up to the 3 series (by then a 40k car).

That is a great point with the brand loyalty. I never thought about it from that perspective. My brand loyalty came from driving by a BMW dealership all the time and wanting the cars, and then finally when I started making my own money I realized how much I used to like their cars. But somehow I think actually putting people into the cars earlier will be more effective...!

The Scions and Yaris, Aveo and all those other small cars are CHEAP. I think the 1 is in the same category, but it is WAY more money than what its compititors are charging. But I haven't exactly done much market research on the subject.

You're telling me about features that make the car appealing to you. Obviously small, European designed cars that do well on a track appeals to you since you drive a Mini. All I'm saying is that the average American doesn't care about how Europeans drive small cars, and he doesn't care about how the car performs on the track. If those things were important to American car buyers, you'd see more cars like yours on the road.

Keep in mind I'm not knocking your car or the 1. I'm just telling you how I believe American car buyers will react.


My point Exactly.

I don't drive at the track.

And I don't drive in England.

I live in the USA

I don't think axing the 325i or 330i was a smart idea.

and I don't think this 1 series was justification to end two great cars.

You cannot convince me that this go cart hatchback is better than the E90. Because I don't believe it is.


The 328i will run circles around it in pure class and refinement.


Forget the track nonsense.

The E90 is a true sports enthusiasts car, with great style and thought.

Not a car for a bunch of kids, in high school, going racing at the track.

That is what this 1 series is for. Kids and soccer moms.

They can keep it.

My point Exactly.

I don't drive at the track.

And I don't drive in England.

I live in the USA

I don't think axing the 325i or 330i was a smart idea.

and I don't think this 1 series was justification to end two great cars.

You cannot convince me that this go cart hatchback is better than the E90. Because I don't believe it is.


The 328i will run circles around it in pure class and refinement.


Forget the track nonsense.

The E90 is a true sports enthusiasts car, with great style and thought.

Not a car for a bunch of kids, in high school, going racing at the track.

The 325 was slow.

The 330 was slow.

Get over it.

BMW has the 328 and the 335 now.

Get over it.

Okay, I can't type like that anymore. That's just annoying. Listen, believe it or not, NOT EVERYONE is as stuck up about what used to be BMW's entry level vehicle. The 1-series is a great car with good driving dynamics, a rigid chassis, and healthy power plants. It's a good car. The 1-series isn't why the 325 and 330 are gone. The 328 and 335 are the reasons they are gone.

Not a car for a bunch of kids, in high school, going racing at the track.

Hahahahaha. Go into the track section sometimes. BMW's aren't all about luxo-barges to get some old man to work.

So let me ask, what do you think about this car:

http://www.tarr.com/personal/images/mcoupe/mcoupe_small.jpg

Listen kid,

Go back to the E36 column and harass someone who cares.

If you bothered to read the thread, you would see. I do not care about FAST CARS, or the TRACK.

Get a life.

The E90 is a quality car.

Try telling your Nonsense to a new 335i owner

Better yet,

go down to the dealer, and tell the next guy buying the new 5 series

how wonderful and fast your 1 series is.

Oh, by the way ?

You happen to OWN the 1 series?

thought not.

The 335i and 5 series owner will laugh at you.

In fact,....... a few just did.

I never said the e90 was a bad car. I said the 335 and 328 were good cars, in fact, better cars than the 330 and 325. That is why the 330 and 325 aren't available anymore. I never said it was "my 1-series". For some reason you think that I have to love the 1-series to defend it. I don't. I have serious issues with styling and the demographic it will open up to purchase of new BMWs, but I also appreciate a good car when I see it. BMW builds good luxury cars. They also build good sporty cars. I understand that you don't care about track, and that's nice for you. I don't care about luxury, but I still appreciate the 5/6/7/8 series. So why would it be so hard for someone who doesn't care about track performance to at least appreciate the 1-Series? Is that too much to ask?

I never said the e90 was a bad car. I said the 335 and 328 were good cars, in fact, better cars than the 330 and 325. That is why the 330 and 325 aren't available anymore. I never said it was "my 1-series". For some reason you think that I have to love the 1-series to defend it. I don't. I have serious issues with styling and the demographic it will open up to purchase of new BMWs, but I also appreciate a good car when I see it. BMW builds good luxury cars. They also build good sporty cars. I understand that you don't care about track, and that's nice for you. I don't care about luxury, but I still appreciate the 5/6/7/8 series. So why would it be so hard for someone who doesn't care about track performance to at least appreciate the 1-Series? Is that too much to ask?

Appreciation for the vehicle is one thing. Actually going out and buying one is another matter.

The E90 is a true sports enthusiasts car, with great style and thought.

Thought you didn't care about sport? :D

Okay, so you hate the 1 series. I see them all over the place over here...guess the people who bought them like them okay. It is not a car for me.
Regardless, please save the BMW snobbery. BMW in the US might mean you are rich and better than others, but in the rest of the world, it is just a good car. If opening up the entry level of a new BMW to more people is an issue for you, you really need to check yourself.

Thought you didn't care about sport? :D

Okay, so you hate the 1 series. I see them all over the place over here...guess the people who bought them like them okay. It is not a car for me.
Regardless, please save the BMW snobbery. BMW in the US might mean you are rich and better than others, but in the rest of the world, it is just a good car. If opening up the entry level of a new BMW to more people is an issue for you, you really need to check yourself.

What's the difference between a porcupine and a BMW :D

please don't try and tell me this car is equal to the E90.

I hope I didn't miss something here, but where was it said that the 1 Series is equal to an E90? It might be faster than and handle better than an E90, but who really cares? For some people sure, a guy who tracks the car absolutely. For the rest of us, big deal. If you want 4 door BMW, you have the 3/5/ and 7 Series to choose from, not to mention the 1 series if they bring a 4 door of that. (BTW, from all I've read and all I've heard, they aren't even planning on bringing the hatchback or "hunchback" over to the sates. I heard it would just be a two door coupe, with a trunk...)

Regardless, I think having a broad choice of BMW's is a great thing. Sure, not BMW's fit my needs or my budget, but I do have a choice. What about the guy who bought a Mini and now wants a BMW, but the E90 is still too much money? Stick with another Mini or enter the 1 Series. From there, he can work towards the 3/5/ or 7 Series. Brand loyalty at it best.

After all, just because an item is on the menu doesn't mean you have to get it...

Easy, it is one of the better cars in its price point. The E46 was the last time you could buy a 3 series for under 30k MSRP in the US. This is compared to the 2002 (E1), which would retail for about 15k in current dollars. BMW wasn't always a luxury car, they actually got their name and image from the performance. Many entusiasts are actually rather upset with BMW's changing emphasis, from performance to luxury. As a result, more of the people that would be buying BMW for the performance are going elsewhere, like Porsche.

Your bemoaning of the "status symbol" component of BMW ownership is pretty funny, since the vast majority of new (2003+) BMWs I see are driven by those which you disparaged, especially the soccer moms. They love their X5s, 530s, and 745s. Most of the people I have spoken with see the 3 series as a "yuppie" car, which is exactly the type of person you are describing! Granted, I have little doubt that the majority of the members on this board do not fit that category, as enthusiasts generally populate these boards, rather than the "yuppies".

I also highly doubt they axed the 325 and the 330 because of the 1 series. They axed them because they upgraded the model range. Same thing happened with the E36, when they eliminated the 325 in the late E36 lineup in favor of the 328 and the 323. Similarly, they started the E46 range with a 328 but axed it in favor of the 330 and 325. There isn't a thing wrong with updating the powertrains in a model line. BMW does tend to limit the number of models in the US, because they think we are too stupid to sift through all the model types, and it would compromise the brand image in the US for someone to buy an E90 318d. New model, no brand image to corrupt.

It sounds to me like you just don't like the idea of an entry-level BMW, much less one they make with similar engines, handling, driving dynamics, and powertrain layout, just without all the technical trappings.

Edit: He deleted his post!

Easy, it is one of the better cars in its price point. The E46 was the last time you could buy a 3 series for under 30k MSRP in the US. This is compared to the 2002 (E1), which would retail for about 15k in current dollars. BMW wasn't always a luxury car, they actually got their name and image from the performance. Many entusiasts are actually rather upset with BMW's changing emphasis, from performance to luxury. As a result, more of the people that would be buying BMW for the performance are going elsewhere, like Porsche.

Your bemoaning of the "status symbol" component of BMW ownership is pretty funny, since the vast majority of new (2003+) BMWs I see are driven by those which you disparaged, especially the soccer moms. They love their X5s, 530s, and 745s. Most of the people I have spoken with see the 3 series as a "yuppie" car, which is exactly the type of person you are describing! Granted, I have little doubt that the majority of the members on this board do not fit that category, as enthusiasts generally populate these boards, rather than the "yuppies".

I also highly doubt they axed the 325 and the 330 because of the 1 series. They axed them because they upgraded the model range. Same thing happened with the E36, when they eliminated the 325 in the late E36 lineup in favor of the 328 and the 323. Similarly, they started the E46 range with a 328 but axed it in favor of the 330 and 325. There isn't a thing wrong with updating the powertrains in a model line. BMW does tend to limit the number of models in the US, because they think we are too stupid to sift through all the model types, and it would compromise the brand image in the US for someone to buy an E90 318d. New model, no brand image to corrupt.

It sounds to me like you just don't like the idea of an entry-level BMW, much less one they make with similar engines, handling, driving dynamics, and powertrain layout, just without all the technical trappings.

Edit: He deleted his post!

There is only one demographic I don't want driving the 1 Series: high school kids. All we need are BMWs driving around with fart can exhaust and neon lights... :silly

There is only one demographic I don't want driving the 1 Series: high school kids. All we need are BMWs driving around with fart can exhaust and neon lights... :silly

The very nature of the used car market means there will be (and already are) HS kids driving E90s. Why do you think the E36 and E46 sections are rife with a very significant percentage of stupid HS kids?

HS kids will eventually get virtually every kind of car, aside from the exotics. Such is the nature of the market. I recall seeing more than a few Porsches at my HS. Heck, I can see the E90 section filled with posts like "OMG how c4n I get some killa spinnas on mi 325 lolz??!?!?" in as little as 5 years.

The 1 series could simply start that way, although I certainly hope not.

As for BMWs with fart cans, I see more E36s like that than any other models. Rarely E30s, which is surprising, given they are older/cheaper.

There is only one demographic I don't want driving the 1 Series: high school kids. All we need are BMWs driving around with fart can exhaust and neon lights... :silly

At my old high school there were two brand new E46 M3s, a 745Li, more MBs than I cared to look at, a Porsche Cayenne S, a bakers dozen of non-M E46s, four or five e39s, and a Z4. There are plenty of highs school kids driving new BMWs as it stands now anyways.