Just got back from a dealer. While BMW hasn't officially announced ED pricing, I did get pricing on the E93 I order.

---------------------------- ED Retail --------------ED Wholesale
335i Convertible ------------ $ 45,665 ----------------- $ 42,010
Metallic Paint ---------------$ 475 -------------------- $ 430
Premium Package ----------- $ 1,550 ------------------ $ 1,410
Sport Package ------------- $ 1,300 ------------------- $ 1,185
Comfort Access ------------ $ 500 --------------------- $ 455
Navigation ----------------- $2,100 -------------------- $ 1,910
Destination Charge --------- $ 775 --------------------- $ 775

Enjoy