anyone know what this billboard means? it's on 85 north near n druid hills on the left side. white background, no picture, just a bmw logo and that phrase.

anyone know what this billboard means? it's on 85 north near n druid hills on the left side. white background, no picture, just a bmw logo and that phrase.
A car veruses a bus?

I think it's a reference to their recent ad campaign zinging other car companies for "designing by committee." BMW has recently been trying to re-position itself in the marketplace as a streamlined car company where good ideas survive. As opposed, ostensibly, to the sorts of coprporate gauntlets that send everything by a multitude of people, all of whom have to approve and sign off on every idea.


:cool