I think they are imported by BBS but I cannot find a web site that carries them...

'Personal' is the model and it's made by Nardi in Italy (the folks that make Miata wheels and shifters). They're somewhat rare but here's a place that has them:

http://www.advanced-autosports.com/prod03_steering_wheels.htm

They need to be drilled to mount, though. Momo and Sparco both make nearly identical wheels that are predrilled for Momo / Sparco adapters. I have a suede Sparco 383 (330mm). The Momo Mod 78 is comparable and often cheaper. See:

http://www.shopmomo.com/momod78raorr.html

Good luck!

Sorry, I f'd that one up. Better information:

Nardi / Personal
Nardi, a division of BBS of America imports a variety of streering wheels and shift knobs maunufactured in Italy by Nardi & Personal.

http://www.victorylane.com/old/Cat_Nardi.jpg

For a FREE brochure call:
1-800-826-2734 or fax 770-967-9866

thanks! Today I saw a Personal, 350mm in suade which looked pretty much identical to the Mod 78 but with somewhat fancier yellow stitching.... looked nice. It looked like it was pre-drilled though and had a horn... :95
Since I was already thinking of the 78 I thought I'd seek the alternative...